Education and Experience

Experience

LAWNS Tree Farm, LLC.   Chief of Technology, Marketing & Operations | Leander, Tx

(January 2024 – Present)

Solely manage all core and critical operational (10+ roles), digital, and customer-facing functions for a locally owned and operated tree farm. This cross-functional leadership role spans technology, marketing, sales, customer service, logistics, IT, scheduling, and field labor coordination. Operate with full autonomy, bridging executive-level planning with hands-on execution across every department.


Key Responsibilities:

  • Oversee all tech systems, website management, IT support, and basic cybersecurity.
  • Lead branding, advertising/marketing, social media, graphic design, SEO, and all content creation.
  • Manage all customer communications, sales, quoting, and relationship building.
  • Coordinate supply orders, tree orders, deliveries, schedules, crew dispatch, and nursery operations.
  • Assist in hands-on nursery work, including tree maintenance, inventory, and site maintenance.
  • Played a vital and key role in growing annual revenue from $500K in2023 to $1.1M in2024, to $2.2M+ in2025, more than doubling profits each year through strategic innovations.

Self-Employed   Freelance Software/Web Developer & IT Consultant | Cedar Park, Tx

(December 2022 – Present)

  • Develop dynamic, customizable websites, doubling client traffic with SEO best practices.
  • Conduct requirements analysis and QA testing, ensuring user-centric web applications.
  • Fill multiple roles including UI/UX designer and project manager, ensuring timely project delivery.
  • Provide responsive customer support and IT consultancy, resolving complex technical issues.
  • Pioneered full-stack web solutions, integrating advanced technologies to create dynamic, SEO-optimized sites that substantially boosted client traffic.
  • Deliver end-to-end IT solutions, from software installations to smart home setups, consistently meeting diverse client needs and enhancing tech efficiency.

H-E-B   General Merchandising Partner | Cedar Park, Tx

(April 2023 – July 2024)

  • Coordinated and tracked merchandise shipments, reducing man hours by 90% and ensuring timely stocking.
  • Developed a sales-based tracking system, boosting General Merchandising productivity by 80%.
  • Assigned strategic product locations, preventing stockouts and increasing sales by 90%.
  • Managed inventory and deliveries, eliminating excess orders and reducing shortages by 85%.
  • Designed dynamic displays, attracting 95% more customers and driving higher sales.

Fullsteam   Senior Software/Web Developer & Project Manager | Cedar Park, Tx

(April 2021 – March 2023)

  • Led multifaceted role as Project Manager, QA Tester, Full Stack Developer, UI/UX specialist, and Requirements Engineer, driving comprehensive project success.
  • Led developer team, assigned projects, ensured QA, enhancing software quality and team efficiency.
  • Developed dynamic, customizable, mobile-optimized website templates, improving user experience.
  • Implemented SEO best practices, increasing customer traffic and improving retention rates.
  • Collaborated with graphic designers, ensuring template flexibility for diverse media types.
  • Implemented SEO practices during and post-development, resulting in increased traffic and high customer return rate.
  • Developed and delivered training materials for developers, enhancing team knowledge of coding requirements, internal systems, and company processes.

Concordia University Texas Web Developer Internship | Austin, Tx

(April 2019 – August 2019)

  • Designed and optimized a dynamic 3D campus map using Angular, Mapbox, and Leaflet.
  • Enhanced user navigation with interactive features, including 360 virtual tours and multimedia.
  • Led project to improve campus accessibility, resulting in significant user engagement.
  • Utilized Angular and Mapbox to create an interactive map. aiding in campus navigation.
  • Spearheaded the 3D campus map development, integrating virtual tours and multimedia content to enhance user navigation and engagement.

Juiceland Manager | Cedar Park, Tx

(June 2017 – June 2021)

  • Managed daily store operations, ensuring customer satisfaction and inventory control.
  • Improved store cleanliness and presentation, enhancing customer experience and sales.
  • Handled financial transactions and ordered produce, maintaining optimal stock levels.
  • Established strong customer relationships, providing product knowledge and support.
  • Ensured maintenance and preparation of produce, contributing to overall store efficiency.
  • Trained staff and fostered positive customer relations.

Self-Employed Entrepreneur | Cedar Park, Tx

(September 2015 – December 2019)

  • Founded a lawn care and landscaping business at 16, building a loyal client base through self-driven advertising.
  • Managed diverse services including lawn mowing, xeriscaping, and power-washing, ensuring high client satisfaction.
  • Handled logistics like material delivery and plant repotting, optimizing operational efficiency.
  • Resolved client issues promptly, enhancing service quality and client retention.
  • Achieved measurable growth in client base and service demand through consistent quality and reliability.
  • Launched and managed a thriving lawn care business, pioneering creative marketing strategies to build a loyal client base and diversify service offerings.

Technical Skills

Programming Languages: HTML5, CSS3, SASS/SCSS, Javascript, Java, Python, Assembly, MARIE, C, C++, C#, MySQL, PHP, jQuery, Typescript, RobotC, JSON, XML.

Software Tools: Bootstrap5, Elementor, Divi, Artificial Intelligence, Mapbox, Leaflet, UNIX, LINUX, REST API, Google Maps API, Git, Github.

Frameworks: Angular, ReactJS, Redux, Mocha, Chai.

Technology & IT: Website platforms (WordPress, Squarespace), cloud-based storage, email systems, basic networking.

Design & Marketing: Canva, Adobe Suite (Photoshop, Illustrator, Premiere), Meta Business Suite, SEO tools, Google Ads, Google Analytics, Google Sites, WooCommerce, HubSpot, QuickBooks, Figma, Photopea, Slack.

Customer & Operations: Manual or digital CRM tools, scheduling software, email and phone communication, conflict resolution.

Hands-On Work: Physical labor, nursery operations, horticultural knowledge, equipment handling, on-site troubleshooting.

Certifications

  • HTML5
  • CSS3
  • BootStrap5
  • JavaScript
  • SEO
  • Google Ads

Education

Concordia University Texas Honors B.S. Degree in Applied Computer Science, cum laude | Austin, Tx

(August 2018 – April 2020)

Honors & Awards

  • Dean’s List, all semesters
  • Phi Theta Kappa

Related Courses: Programming I, Programming II, Data Structures, Database Systems, Analysis of Algorithms, Web Technologies, Software Engineering, Networking, Human Computer Interaction, Artificial Intelligence, Machine Learning, Assembly Language, Operating Systems, Discrete Structures, Computer Architecture